“It’s almost saved my life”

Alan (The Big Issue Vendor)

citroen + the big issue

How do you showcase a new partnership that puts sustainability at the front?

Working with award-winning agency, ‘Fight Gravity Films’, we created a series of short documentaries, each of which following a different The Big Issue member. Mixing their personal stories with the lives of vendors, we interweaved the topics of sustainability and creating change together, into a series of films with people at their heart.

A success of social media, the series became The Big Issue’s most popular video content, and signalled in this new partnership in style.

Director: Carl Woods
Producer: Paul Cheung , Paulina Jozwiak
DoP: Matt Gentleman
Editor: Carl Woods
Sound Mix: Simon Benjamin
Music: Music Bed

Production Company: Fight Gravity Films
Client: The Big Issue + Citroen